SEC's New Regulation Best Interest Rule: Is the "Best" Good Enough?

The SEC took a step after an almost decade-long discussion to further consumer protections, passing new rules on best interest standards and fiduciary conduct for investment advice. However, the final rule was met with concern from fiduciary and consumer advocates.

So now is the time to learn about this new rule! In a joint collaboration between Carson Group and the University of Illinois at Urbana-Champaign's Financial Planning Program, hosts - a mix of practitioners, academics, and thought leaders - discuss how the Regulation Best Interest Rule will impact advice, consumers, and best practices.

Simply put, the SEC rule expanded out a best interest standard to brokers engaging in investment advice, where in the past they were held to a suitability standard. But, with the SEC refusing to define best interest and noting it is not a fiduciary standard, many worry it will not change broker behavior much and provide additional confusion for consumers.

By watching this webinar, you'll get an overview of what the new rules say, and how to get ahead of the compliance deadline of June 30, 2020, along with:

Review the four new SEC rules

Learn how to position your business in light of the expanded rules

Understand what best interest might mean and why fiduciary still remains as important as ever

Outline a process to incorporate best practices of investment and financial planning advice

Making the Invisible Visible

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